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As Clifford writes, “Once it’s in the home, dads would very much be able to join in this play that otherwise they might feel is not their territory,” said Dr.
Maureen O’Brien, a psychologist who consulted on the new Barbie set. It's good that the "befuddled dad" concept is going by the by; it's good that dads are playing with their daughters; it's good if kids can play with toys good for their learning and spatial development that also happen to be not sexist—though railing on every toy that's not explicitly "gender neutral" makes me a little bummed, too.
They are still very, very pink, as you can see below (that's the mansion).
Clifford explains that more toys (for girls) are getting dad-friendly because, with more women working, kids are increasingly likely going to grow up with dads who do the parenting work traditionally designated as "mom duty." And, so the marketing reasoning goes, if the dads (or perhaps the "Brooklyn Mannies") are playing with the Barbie sets, those Barbie sets should be appealing to men, too.
As Alex Balk headlines his interpretation of the story today in The Awl, "Girls Now Almost As Valuable As Boys." But a further look reveals not terribly surprisingly that what this is really about is not gender equality or helping girls succeed in math and science but about making money.
Alex Guarnaschelli was married to the American lawyer Brandon Clark.
For one, the Mega Bloks line has been criticized for being sexist itself, with themes including "a beauty studio and a fashion studio." Here's the pet shop; like the other products in the line, it's pretty "girly." But the construction part is for dads!
As Clifford writes, “Dad is a bigger influencer in terms of toy purchases over all, and this sets up well for that, because the construction category is something Dad grew up with and definitely has strong feelings and emotions about,” said Vic Bertrand, chief innovation officer of Mega Brands, Mega Bloks’ parent company.
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On the plus side, "construction toys aimed at girls will represent about 20 percent of the toy construction category by the end of this year, while last year there were just a handful of products," and these kinds of toys—i.e., blocks, puzzles, and construction sets—have been shown to help kids develop spatial thinking skills.